Cha Jie Won decided to get rid of all the cosmetics she had and cut her hair, and her mother first criticized her. "I've got a boy now." For over a decade, from the age of 12, To buy a lot of them to catch up with the narrow concept of beauty that dominates South Korean society.
In the middle school, Woon sets up the foundation to brighten her skin, evade teachers who punish her for violating school rules, and watch YouTube tutorials to refine her makeup skills. In the early twenties, she spent up to 100,000 (70 pounds) a month for cosmetics, but amid the storming of feminists in South Korea, Cha Jie-won chose to get rid of those restrictions, abandon her makeup, red lips and dyed blonde hair.
"I felt like I was reborn," she said. "There's a lot of mental energy for the person every day. I used to waste a lot of it worrying about my shape and appearance. Now I use that energy and time to read books and exercise."
Cha Jie Won, one of the advocates of a growing movement in South Korea, is fighting against unrealistic beauty standards that call on women to spend hours putting up make-up and adopting skincare systems that involve 10 or more steps at the end of the day, Think two hours before your appointment to ensure the perfect make-up, and remove the dead skin thoroughly with the order of peeling and steam towels before you start putting make-up.
Women who refuse the strenuous routine of skincare and beauty care have begun to publish videos on social media for piles of destructive cosmetics, with reference to support for new concepts of women's beauty and freedom from the constraints that society creates by taking care of makeup that has become part of everyday women's clothing for years and years. To restrict objects in one form.
This trend is part of a larger campaign against the country's society, which has seen record numbers of women go out on the streets to demand more equality and combat issues such as illegal photography and sexual assault. The move is an interesting shift in South Korea, a country that is actively promoting its surgical prowess Nearly one-third of women resort to cosmetic surgery and buy cosmetic labels that they crave worldwide with an industry worth about £ 12.5 billion (£ 9.7 billion), according to Euromonitor.
Cha is now spending around £ 4,000 (£ 2.75) a month on lip and conditioner moisturizers, and her YouTube channel has begun to raise awareness of feminism, using the same platform she used to learn makeup techniques.
South Korea's strict beauty standards are the result of several factors that have been combined to encourage women to target pale skin, large eyes, high nose, slim legs, crescent-like lips, small face and slim body. While each country has its own sense of what is ideal, South Korea's strong compliance series Has led millions of women to achieve the same "ideal" appearance, while there are currently no statistics indicating a drop in cosmetic sales, but girls' stories on social networking sites indicate that traffic is minimal. Wei is part of the campaign against prevailing beauty standards and a Korean news anchor on one of the country's major TV stations sparked a wave of controversy in May when she became the first woman to wear glasses on air.